Technology is the campfire around which we tell our stories.

– Laurie Anderson


Professor in Warsaw School of Economics, teaching Social Marketing, Data Based Marketing and Tourism Management. Tutor of over 300 Bachelor and Master thesis.

Research projects

I am especially interested in engineering better societies and organizations through data analytics and network science. On the business level – the adaptation of new technologies in tourism sector, consumer behavior studies and much more.

Expertise and consulting

For 11 years the advisor and coach for tourism industry, consulting the opening stage of over 20 hotels in Poland.

Publications & Speeches

I published some 200 journal papers and books on management and data based marketing, IoT, tourism economics and hospitality industry.

About Me

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Magdalena Anna Kachniewska

Professor at SGH (Warsaw School of Economics), business coach, data based marketer.

A declared transhumanist, unshakably believing in the power of the human mind and the coopetition of people and machines.

I cannot imagine any business without psychology and technology. For over 20 years, I have been successfully combining academic work, professional practice and family life. For seven years, I have been supporting managers and employee teams as a business coach, suggesting how to find a place in the world of constant change, maintaining business efficiency, ethical values and the joy of work.

I have gained all the academic degrees, written plenty of research studies and promoted almost 300 MA theses.


Where You Can Meet Me?