Technology is the campfire around which we tell our stories.

– Laurie Anderson

Expertise and consulting

For 11 years the advisor and coach for tourism industry, consulting the opening stage of over 20 hotels in Poland.


I am professor in Tourism Department, Warsaw School of Economics and tutor of over 300 Bachelor and Master thesis.

Research projects

I am especially interested in the hospitality and tourism management, the adaptation of new technologies in tourism sector, consumer behavior studies and much more.

Publications & Speeches

I am author of over 200 journal papers and books on management and marketing, tourism economics and hospitality industry. Felietonist of „Wiadomości Turystyczne (Tourism News)”.

About Me

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Magdalena Anna Kachniewska

Professor at SGH (Warsaw School of Economics), business coach, hospitality & tourism expert

I am a declared transhumanist, unshakably believing in the power of the human mind and the coopetition of people and machines.

I cannot imagine any business without psychology and technology. For over 20 years, I have been successfully combining academic work, professional practice and family life. For seven years, I have been supporting managers and employee teams as a business coach, suggesting how to find a place in the world of constant change, maintaining business efficiency, ethical values and the joy of work.

I have gained all the academic degrees, written plenty of research studies and promoted almost 300 MA theses.


Where You Can Meet Me?


Gremium Ekspertów Turystyki

The meeting of tourism leaders: representatives of the world of science, business, government and self-government authorities and NGO's of the tourism industry.


New Trends in Toursim

This is a meeting in which about 500 experts from the tourism industry take part.


WSTiJO Conference